YouTube ‘Experiments’ with Paid Subscriptions
By: Kelly Fiveash
YouTube is reportedly “experimenting” with the idea of charging people to watch some of the videos on its website. Google, which operates the vast library of funny cat footage, has asked 25 or so producers to put forward applications to create channels of videos that would cost viewers $1 to $5 a month to access. This is according to Advertising Age, which cited multiple people familiar with the dealings.
YouTube could start charging for such content as soon as this spring, apparently, and is likely to split the subscription revenues 45-55 favoring the filmmakers – this is similar to how money from advertising on free-to-watch videos is divvied up between the web giant and its content-uploading users.